ABOUT ME
Design that thinks as much as it looks
I didn’t start college expecting to become a designer. I originally had a seat in Rutgers’ PharmD program—a clear, structured path that made a lot of sense on paper. But I kept coming back to the same feeling: I wanted to make things. I wanted more room to experiment, think visually, and understand why people interact with technology the way they do. Walking away from that path was one of the first big risks I took for myself.
That decision eventually led me to Information Technology and Cognitive Science, and somewhere between learning how technology works and how people think, I found design. Since then, I’ve explored it through product redesigns, research, web experiences, startup work, branding, and projects of my own. I’m especially drawn to the parts of design where psychology, technology, and visual storytelling overlap—where something can be functional without losing personality.
I’m still figuring out exactly where that path leads, and I think that’s part of what keeps me interested. Right now, I’m focused on becoming a stronger product designer, working with real people and real constraints, and getting better at turning messy ideas into experiences that feel intentional. Long term, I’m interested in where design can lead into product leadership and creative direction—but for now, I’m enjoying being deep in the craft.
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Case Studies
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Fellowships
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Curiosity

UX Design
Working with Blueprint fellowship and as sole designer at Study Party. I design in Figma and prototype everything before building.
Film & Animation
Filmmaking and animation are how I think about pacing, composition, and emotional design. Every screen is a frame.
Cognitive Science
My Cog Sci minor isn't just a box to check — it's how I think about why people make the decisions they do inside interfaces.
Want to work together?
I'm open to internships, freelance work, and creative collaborations.
© 2026 Pranav Diddi